Tuesday, February 9th, 2010
Last Update: Sun Feb 07, 2010 6:55 pm

Fighting, Inc.

Business Nation
Business Nation
It's one of the fastest growing sports in the United States. In its beginnings in the 1990s, MMA was thought of as barbaric, human cockfighting, and was vilified by both the press and politicians. Today, due to increased safety regulations and sanctioning, it's becoming big business - thanks to the branding and popularity of it's flagship - Ultimate Fighting Championship, and it's no-holds-barred leader, Dana White. CNBC's Scott Wapner reports on a business that, in six years, has gone from the brink of extinction to a business that's turning a healthy profit.

STORY VIDEO CLIP 1: [wmv] The UFC has come a long way since its inception - in size and stature. Legend Randy Couture talks about his first trip to the octagon.

STORY VIDEO CLIP 2: [wmv] Dana White may not look like your typical high-powered executive, but he's help build the UFC into the sport's top brand. And he's not afraid to do battle - both, inside and outside the boardroom.

STORY VIDEO CLIP 3: [wmv] Three-time champion Rich Franklin takes us back to his days - where his audience wasn't screaming fans, but high school students.

Checkout CNBC's website for more on the story. http://www.cnbc.com/id/16586545

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Tate
Awesome, thanks for the info.

Posted by Tate on Sun Jan 21, 2007 5:38 pm.

Tate has not ranked this article.

chrissaloon
cool. thanks

Posted by chrissaloon on Mon Jan 22, 2007 6:24 am.

chrissaloon has not ranked this article.

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